SNAPS SNAPS SNAPS

Snaps to Riches: The Rise of Snapchat Celebrities, Ellen Huet
The article opened up on snapchat stars such as, Shaun McBride , and how he creates "snap artworks" and make money off of them. The article also mention Jerome Jarre, who is a famous viner and brings in his comments about Snapchat being the new vine. Jerome's right on how advertisers use this to their advantage now. I mean, now, snapchat has updates where ads would pop up in-between stories. I believe that it would have an effect on your unconscious mind because you would be going through your friend's stories and then all of a sudden an ad pops up, and just seeing the ad you acknowledge it and it gets into your brain somehow. It is especially in a millenial age group because we are really just on the run for the next big thing and have no patience. Like with youtube videos or anything loading, we hate waiting; so the 10 seconds snaps are easy, quick, and gone so we move on with our lives. It is also easier because it would virtually feel like you have no digital footprint since the snaps only appear for 10 seconds then disappears "forever", and the you would know who kept it or not because snapchat would notify you. I believe snapchat is mostly popular because of the fact that particular social platform gives off an almost virtual perspective vibe. It makes Snapchat different because it's different seeing a snap of a celebrity doing their own "private" thing because it feels like you are basically there with them.